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The Insurers and Takaful Operators I'm Licensed to Represent

As a Financial Adviser's Representative and Islamic Financial Adviser's Representative licensed under Bank Negara Malaysia, I have access to the panel below — instead of one insurer's product shelf.

Quick answer

As an independent Financial Adviser's Representative, I compare and recommend across a wide panel of insurers and Takaful operators rather than selling one company's products.

What "independent" actually means here

A tied agent represents one insurer and can only offer that insurer's products. As an FAR and IFAR, I can compare and recommend across a wide panel of providers — which means the starting point of a conversation is your situation, not which company I happen to be contracted to.

Worth knowing This list reflects my current appointed panel. Product availability, underwriting, and which specific providers apply to your case can vary — treat this as a starting reference and confirm current appointments and product fit directly with me.

Life Insurance

For life, critical illness, and medical coverage under a conventional structure:

  • AIA Berhad
  • Allianz Life Insurance Malaysia Berhad
  • AmMetLife Insurance Berhad
  • Etiqa Life Insurance Berhad
  • Generali Insurance Malaysia Berhad
  • Great Eastern Life Assurance (Malaysia) Berhad
  • Hong Leong Assurance Berhad
  • Manulife Insurance Berhad
  • MCIS Insurance Berhad
  • Prudential Assurance Malaysia Berhad
  • Sun Life Malaysia Assurance Berhad
  • Tokio Marine Life Insurance Malaysia Berhad
  • Tune Protect Ventures Sdn Bhd
  • Zurich Life Insurance Malaysia Berhad

Family Takaful

For Shariah-compliant life and medical coverage, structured around risk-sharing rather than risk transfer — see the Takaful vs Conventional guide for how these differ in practice:

  • AIA Public Takaful Berhad
  • Etiqa Family Takaful Berhad
  • Great Eastern Takaful Berhad
  • Hong Leong MSIG Takaful Berhad
  • Sun Life Malaysia Takaful Berhad
  • Syarikat Takaful Malaysia Keluarga Berhad
  • Zurich Takaful Malaysia Berhad

General Insurance

For motor, property, liability, and other general coverage — see the SME guide for how it fits alongside key-man and business continuity planning:

  • AIG Malaysia Insurance Berhad
  • Allianz General Insurance Company Malaysia Berhad
  • Berjaya Sompo Insurance Berhad
  • CHUBB Insurance Malaysia Berhad
  • Etiqa General Insurance Berhad
  • Etiqa General Takaful Berhad
  • Generali Insurance Malaysia Berhad
  • Great Eastern General Insurance (Malaysia) Berhad
  • Liberty General Insurance Malaysia Berhad
  • Lonpac Insurance Bhd
  • MSIG Insurance (Malaysia) Berhad
  • Pacific & Orient Insurance Co. Bhd
  • QBE Insurance (Malaysia) Berhad
  • RHB Insurance Berhad
  • Syarikat Takaful Malaysia Am Berhad
  • Takaful Ikhlas General Berhad
  • The Pacific Insurance Berhad
  • Tokio Marine Insurans (Malaysia) Berhad
  • Tune Insurance Malaysia Berhad
  • Zurich General Insurance Malaysia Berhad
  • Zurich General Takaful Malaysia Berhad
See the full general insurance guide →

Construction & Project Insurance

Contractors' All Risks (CAR), Erection All Risks (EAR), and related engineering lines for JKR/CIDB tenders and private construction projects are placed through the general insurance panel above. Performance bonds, guarantee schemes, and other specialty covers depend on specific insurer or scheme appointments — confirm current availability directly with me for your project. See the construction & project insurance guide for the full breakdown of covers, or the CAR insurance requirement guide specifically for JKR/CIDB tenders.

Investment, PRS & Estate Planning (under the SC license)

Separately from insurance, my Licensed Financial Planner registration under the Securities Commission gives access to a wide range of unit trust platforms, PRS providers, offshore investment-linked structures, and trustee partners as part of the growth and legacy layers of the blueprint.

Full panel Unit trust platforms, PRS providers, offshore Labuan structures, and trustee partners are listed in full on a dedicated page. See the full investment & wealth partners list →

See the PRS guide for how it complements EPF and the RM3,000 annual tax relief, or the estate planning guide for will writing, nomination reviews, and trust structuring.

How I actually use this panel

In practice, most conversations narrow to two or three realistic options once we know what you're solving for — the panel above is the range I can draw from, not a menu you need to navigate yourself.

Common questions

Does comparing across insurers cost you more than going direct?

No. Premiums for a given product are generally set by the insurer, not by which adviser or channel you go through — comparing across the panel doesn't add cost, it just widens what's actually being compared.

How do you decide which insurer to recommend?

Based on your specific health history, budget, and what you're covering for — not a single house view. Where more than one provider fits reasonably well, I'll usually walk through the actual trade-offs with you rather than just picking one.

Can you help with a policy I already hold from an insurer not listed here?

In most cases yes, for a review or general advice — but placing new business or servicing existing business through me specifically depends on my current appointment with that insurer. Worth asking directly for your specific case.

Are you appointed with every insurer operating in Malaysia?

No — the list above reflects my current appointed panel, which is wide but not exhaustive. If a specific insurer you're interested in isn't listed, ask and I'll confirm directly.

Get in touch

Not sure which of these fits your situation? Send me what you're looking at and we'll narrow it down together.

Message Keith on WhatsApp →